The Arctic Monkeys

The Arctic Monkeys were an unsigned band that promoted themselves. They had no idea how to publicise their songs on the internet, so resolved to creating free demo cd's of which they handed out to the public. These cd's became known as beneath the baordwalk, and often are mistaken for their first album. Their fanbase quickly widened as their accumulated fans created a famously popular MySpace page of which the band had no idea about, or participation in, helping to make them more well known.
As the Arctic Monkeys became increasingly popular across England, BBC Radio and Tabloid press became increasingly interested in them.
The band played at a number of festivals such as Reading and Leeds for unsigned or unknown bands, where they could publicise to audiences. However, due to support from the music press the turn out for the Arctic Monkeys was greater than expected.
In 2005, the banned got signed to DOMINO records.