http://www.youtube.com/watch?v=E0CazRHB0so
I think that Lily Allen's new video is very effective at highlighting the inequalities between men and women that still exist today. I believe it's a very accurate representation of some of the stereotypes women face, although still a little controversial, but that is just another reflection of society. I think it's unfair for Lily Allen to be compared to other controversial artists, such as Robin Thicke and Miley Cyrus, because her views are in favour of women, not degrading them. The method she uses to portray this, if misunderstood, could seem as if she is degrading women, but the video is so obviously sarcastic showing the audience that she is just emphasising how outrageous these other artists are. Adding a little controversy and humour makes sure that the video gets good press, and resulting in making it a wider known message, making sure she gets her point across. The fact that the video makes people uncomfortable emphasises even more that this kind of view and representation of women should not be acceptable. When I first saw the video, I was a little uncomfortable, but I was more surprised by how little it actually shocked me. These kind of videos should not be so common, that people begin to see it as normal behaviour, a point I feel Lily put across perfectly.
It was a very brave decision for Lily, as she would have been aware of some of the complaints she would get, but it shows that she is standing up for her views, not just doing as she's told, especially by male executives, as she expresses in her video.
Lily uses features from these other controversial artists, such as the balloons from Robin Thicke's video and Twerking from Miley Cyrus's video, but uses them in a humorous way, mocking these other artists, and highlighting how wrong these portrayals of women are.
Lily Allen shows her feminist views in this video, which I find admirable, as it seems no other artists have had the confidence or willingness to do so before.
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