Shelby Biscoe 16607 9190 Media Studies: September 2013

The Title of the Magazine, "ELLE" repeats the consistent font that ELLE magazine has used since it was originally published to show the brand identity. This stands out to the reader, because it is a recognisable symbol that the audience associates with the magazine, meaning they will know the type of genre the magazine is and the kind of articles it will include.

The Weblink of the Magazine is also included on the front cover, inside the "E". Because the web-address has been placed in the position, the reader knows exactly where to find the address without having to look for it. This is also a very logical place to position the weblink, because the font colour can be changed to contrast with the colour of "ELLE" to make it stand out more. Including the weblink on the front cover also promotes interactivity with the reader and the magazine.

Cheryl Cole's name has also been printed in bold on the front cover. This acts as anchorage for the image, and explains to the reader who the main focus of the magazine is. This also allows members of the public who are unaware of the celebrity to find out about them.

On the cover, there are several puffs of information, each advertising a different aspect of the magazine. The more puffs a magazine has, the more enticing it becomes to the reader, because they feel the magazine has more to offer, and more value for money. The puffs on this magazine advertise hair tutorials, "shoe specials", and work. These kinds of puffs show that the magazine appeals mainly to women.

The image used for the magazine is a central mid shot of Cheryl Cole. In this photo, she is showing direct mode of address and looking straight into the camera lens with eyes wide open. This shows that she is trying to engage with the public/reader. Her body language, open arms, shows that she is also open to the public. This image conveys a strong, independant woman, but with her hands stroking her hair and face, shows that she is also gentle and caring.
Cheryl Cole's hair and makeup has been styled in a very natural way, although it is made obvious that she is wearing makeup. Her long flowing brown hair adds femininity to the photograph.

The magazine has a very simple and limited colour scheme of neutral browns, beige and cream. These simple colours add a naturality to the magazine, and reflect the serious mood of the magazine. Around Cheryl's face, the puffs are off a lighter colour font to contrast her hair, whilst the puffs around her body are darker to contrast with the light beige tones of her outfit. The font of the puffs is also very dainty and the itallics, whilst emphasising certain words, add more femininity to the magazine.